Even though my beloved Olsens stopped wearing them over ten years ago, and laugh and laugh and laugh about the idea of it now—I have still have a pile of Juicy Couture zip-up hoodies in my closet that I am not giving up anytime soon.
Velour, terry, cotton knit, waffle knit, cashmere, fur lined, and in every color of the rainbow; pink, blue, green, pink, gray, camouflage, cream, pink, black, pink, white, pink—over the past decade I’ve garnered quite the collection and still find them to be the perfect outfit topper for many an occasion, despite what the Olsens might think.
Obviously driven by the goal to “SELL MORE HOODIES!!!” Bloomingdales and Juicy are currently staging a campaign trying to show you ideas on how to “reinvent” the idea of wearing a Juicy hoodie. For real. They’re calling it, “the new way to wear Juicy Couture!” I feel like, if it ain’t broke, (and how can throwing on a sweatshirt ever be broken?) wtf are you doing?
While I had no intention of buying anything (I was mildly open-minded though, Juicy has pleasantly surprised me many, many times in the past) I clicked away, viewing all the “new” looks, curious as to how the heck you can wear the hoodie in a new way. I was so hopeful that I would be inspired by something I saw, and be exposed to new styling options for the collection of hoodies I already own… I always love and appreciate inspiration on how to recycle the stuff I already have into new and interesting things.
Expecting urban, subversive and inspiring looks (maybe how to wear a hoodie like a diaper, in a cool way? Or, velour turbans? Studded, jeweled hoodies? Liquid leather hoodies and matching leggings?!) what I instead got was this look: 12 year old tomboy forced to dress up for synagogue.
Yawn. Pairing a zip-up with a skirt is their awesome new styling idea? Um, SO not impressed…
Not wanting to judge too quickly, I frowned and continued clicking through every outfit shown. As I studied the plethora of pictures depicting the alleged *super-cool, new 2009* ways to wear Juicy hoodies, all I could think was—do Pam and Gela know about this?? Do they?? Really?? Who was the eff was the stylist for this?? For a boundary pushing clothing company (I know, I know, seems weird to define the bubblegum trappings of Juicy Couture as “boundary pushing,” but they really are the ones who started making leisure-wear acceptable and attractive enough to wear everyday. Without them, Soffee shorts and old sorority t-shirts’s might still reign supreme for casual weekend attire... ugh.) this was so common-place, and...boring?
My gut tells me that Pam and Gela know naught of this lame sales attempt, and the whole thing is probably masterminded by Bloomingdales. (Also weird though, Bloomingdales usually gets so much right?)
But I mean, really. Jeans a sweatshirt?? What a novel concept. (Open-toed booties do not make this outfit "new.")
Velour, terry, cotton knit, waffle knit, cashmere, fur lined, and in every color of the rainbow; pink, blue, green, pink, gray, camouflage, cream, pink, black, pink, white, pink—over the past decade I’ve garnered quite the collection and still find them to be the perfect outfit topper for many an occasion, despite what the Olsens might think.
Obviously driven by the goal to “SELL MORE HOODIES!!!” Bloomingdales and Juicy are currently staging a campaign trying to show you ideas on how to “reinvent” the idea of wearing a Juicy hoodie. For real. They’re calling it, “the new way to wear Juicy Couture!” I feel like, if it ain’t broke, (and how can throwing on a sweatshirt ever be broken?) wtf are you doing?
While I had no intention of buying anything (I was mildly open-minded though, Juicy has pleasantly surprised me many, many times in the past) I clicked away, viewing all the “new” looks, curious as to how the heck you can wear the hoodie in a new way. I was so hopeful that I would be inspired by something I saw, and be exposed to new styling options for the collection of hoodies I already own… I always love and appreciate inspiration on how to recycle the stuff I already have into new and interesting things.
Expecting urban, subversive and inspiring looks (maybe how to wear a hoodie like a diaper, in a cool way? Or, velour turbans? Studded, jeweled hoodies? Liquid leather hoodies and matching leggings?!) what I instead got was this look: 12 year old tomboy forced to dress up for synagogue.
Yawn. Pairing a zip-up with a skirt is their awesome new styling idea? Um, SO not impressed…
Not wanting to judge too quickly, I frowned and continued clicking through every outfit shown. As I studied the plethora of pictures depicting the alleged *super-cool, new 2009* ways to wear Juicy hoodies, all I could think was—do Pam and Gela know about this?? Do they?? Really?? Who was the eff was the stylist for this?? For a boundary pushing clothing company (I know, I know, seems weird to define the bubblegum trappings of Juicy Couture as “boundary pushing,” but they really are the ones who started making leisure-wear acceptable and attractive enough to wear everyday. Without them, Soffee shorts and old sorority t-shirts’s might still reign supreme for casual weekend attire... ugh.) this was so common-place, and...boring?
My gut tells me that Pam and Gela know naught of this lame sales attempt, and the whole thing is probably masterminded by Bloomingdales. (Also weird though, Bloomingdales usually gets so much right?)
But I mean, really. Jeans a sweatshirt?? What a novel concept. (Open-toed booties do not make this outfit "new.")
Juicy sweats and doc martens? Good god I hate this:
This one is ok.... but even still—kind of on the boring/generic side from two companies that are usually dictating the hottest of hot new trends. AND, not 100% sure why this outfit was even shown, because unless the sweater is gray terry cloth, or the leggings are black velour, this outfit doesn't even feature any components of the classic Juicy tracksuit?
This one is ok.... but even still—kind of on the boring/generic side from two companies that are usually dictating the hottest of hot new trends. AND, not 100% sure why this outfit was even shown, because unless the sweater is gray terry cloth, or the leggings are black velour, this outfit doesn't even feature any components of the classic Juicy tracksuit?
This is the only one that gave me moment to pause, because while not amazing-- it still introduced to me the idea of wearing a tracksuit with heels. Like, if this girl was confident enough, this is an outfit she could wear out to a happy hour-- and I'm not sure there are many other ways to make tracksuits bar appropriate? 
While disappointed in Juicy/Bloomies execution of project "how to reinvent wearing Juicy hoodies," I'd like to leave on a happy Juicy thought: starting on the day after Thanksgiving, last year Juicy offered a promotion where if you brought in old Juicy clothes (which they would give to those less fortunate) you would receive a discount on your purchase. That is smart marketing, doing something good for the world, while encouraging sales. I'm sure at least that tactic was P&G approved.
um, I am extremely disappointed by this as well. What the heck are they thinking? First of all, they didn't even bust out the awesome vintage Juicy pieces (motorcycle jacket, sweats with the tuxedo stripe, etc) to make these outfits cool. The clothes all looked really ugly and they didn't even pair nice looking pieces of clothing! All of the pictures looked ugly and to be honest, I wouldn't even put my dog in any of those outfits. Juicy and Bloomingdale's are my two favorite stores bar none and I am disgusted by these looks. They need to fire the web designer/photographer asap. Pathetic.
ReplyDeleteYou are totally a fashionista and this post is the proof. I love the output of the zip up with a skirt outfit. So stylish and fashionable. For more half zip pullover women, shop only at boutiqueken.com.
ReplyDelete