Keds Go Green

When the OC first came out, I was obsessed.

Since I liked it, it could do no wrong. The soundtracks were amazing, (I own all of them, including the Christmakkuh album which used to make me cry when I was PMSing, perhaps tmi?), Steh Cohen was hilarious, Rachel Bilson was sooo adorable, Josh Schwartz was the shizz, and there was no one prettier than Mischa Barton in the whole entire world. Sigh…

So, when I first heard that Keds had signed her to be their spokesperson, I was psyched for them- she was so pretty and cool, anything on her would look hot. Right? Not so much.

Um, what are these ensembles? Sadly, the tabloid rumors seem echoed in these pictures, as Mischa went far, far down Lohan Boulevard... and the innocent masses were exposed to the fact that the cokehead/alchoholic/anorexic combination is a better advertisement for DARE than retail products...

Seriously??

Given her substance induced haze, I wonder if she was also hired as the stylist for these shoots? It would explain a lot...

Want Keds now?

How about now?!

No? Oh.

Needless to say, despite my Mischa's obvious beauty, I was not inspired to buy Keds. Were you?

Luckily, there appears to be a happy ending. For Keds, at least.

After bearing witness to years of eyeball abuse with these Mischa/Keds atrocities, I was pleasantly surprised to come across this new Keds ad:

So cute! Finally! For the first time in about 20 years, I’m kind of wanting a pair of Keds again? (Jenna? Mary-Kate, Ashley? What are your thoughts?) Her outfit actually makes sense with the Keds, and she looks breezily put together.

And, these coherent accessories are “green” to boot! Indeed- the shoe laces are 100% recycled plastic bottles, the outsoles are 20% recycled rubber, the dyes are non-toxic and the cotton is all organic. Kudos Keds, keep up the good work!

kedsgogreen.com